ART DIRECTOR

Loyola University New Orleans | October 2015 – present

I was brought onto the Loyola Marketing + Communications design team just as an outside consulting firm was finishing their research and beginning to overhaul Loyola’s admissions brand. This timing allowed me to help guide the redesign process and shape the final product, and since that initial collaboration, I have helped lead the evolution of that preliminary work into a full redesign of all university recruitment and fundraising materials.

• Redesigned major admissions materials under new branding, leading to a 36% decrease in “summer melt” and a 18% increase in enrollment for 2017-2018 over the previous year.
• Led award-winning, cover-to-cover redesign of LOYNO magazine
• Redesigned welcome/admission/visitor areas of Thomas Hall with inspirational and wayfinding signage, and transformed stairwell space of Miller Hall with floor-to-ceiling graphics.

SENIOR STUDIO DESIGNER

Peter Mayer Advertising | September 2011 – October 2014

• Led the team responsible for the layout, quality assurance, and delivery of over 250 individual files for a $38 million national media buy with deliverables ranging from large-format environmental pieces to digital and print ads for publications including Forbes, Fortune, WIRED, and The Wall Street Journal

• Part of the round-the-clock crew that designed and executed a 300-page client presentation in both print and multimedia formats in under 48 hours
• Designed the highest-performing CenturyLink FSI of 2013 – 0.7% response rate (average rate = 0.3%)

When I joined the Studio in 2011, the department was just three people in a tiny room who resized ads and changed phone numbers. Under the leadership of some incredible managers, I helped grow our department into the 12-member team responsible for servicing the print and digital needs of PM's most visible, profitable, and demanding clients.

• Collaborated with Studio Manager to establish best practices and process improvements within the Studio and adjacent departments, expand the Studio's service offerings, and managed Studio workflow and personnel
• Designed and prepared print files for delivery to outside vendors, including DM, FSI, ROP, POS, OOH, vehicle wraps, and environmental tactics
• Retouched, composited, and manipulated images
• Wrote, researched, proofread, and edited internal documents, manuals, and communications
• Designed multimedia presentations for client meetings and new business pitches
• Interpreted direction from both internal and external sources to build and refine content and layout
• Organized and maintained asset libraries
• Oversaw and mentored Associate Studio Designers in developing their technical and professional performance

GRAPHIC DESIGNER

NakedPizza | September 2010 – June 2011

I was half of the HQ design team that created and enforced the NakedPizza visual brand. In conjunction with Marketing, Strategy, and Interactive, we produced promotional kits and local market collateral for franchise locations both domestic and international, and established the brand standards for everything from color swatches to brand voice.

Major roles:

• Design and production of large-scale environmental graphics including menu walls, window clings, wall art, and back-of-house signage
• Design of printed local collateral materials including door hangers, direct mail, and print ads
• Design of packaging and promotional items including driver uniforms, T-shirts, and pizza boxes
• Enforcement of brand standards across all platforms
• Copywriting for social media posts and product descriptions

Other responsibilities:

• Reviewed and optimized files submitted by franchisees’ local designers
• Created digital graphic assets
• Monitored local stores' social media activity
• Consulted with HQ architect on new store aesthetics
• Consulted with Video Editors on motion graphics and video
• Directed photo shoots
• Selected and maintained relationships with vendors

GRAPHIC DESIGNER

Pamplona Tapas Bar & Restaurant  | April 2009 – September 2010

Starting with the the established logo and brand marks, I worked closely with the owners to revamp Pamplona's marketing with a sophisticated, cohesive voice and aesthetic that made its outward face match the experience that awaited diners at its tables.

• Redesigned all print materials for the restaurant including menus, wine lists, brochures, event invitations, newspaper ads, and POP displays
• Developed and maintained Pamplona’s online and social media presence through copy writing and content management of the restaurant’s website, Facebook pages, and monthly e-newsletter
• Planned, coordinated, promoted, and attended quarterly themed cocktail parties, as well as all charity engagements, community events, and private parties

GRAPHIC DESIGNER

Right Angle Advertising | June 2009 – June 2010

As one of two designers at this boutique agency, I worked on virtually every piece we produced for our clients. I handled jobs from concept through delivery, including new business naming, branding, and logo development, paper systems, brochures, posters, invitations, direct mail campaigns, billboards, print and online ads, websites, and e-blasts/e-newsletters.

Other responsibilities:

• Copy writing and content population and management of client websites and social media pages
• Conducting basic CMS training sessions with clients after completion of their website, plus ongoing technical support
• Concept development and research for client campaigns
• Art direction and training to graphic design intern
• Art direction of client photo shoots
• Photography at client promotional and grand opening events for use in PR materials
• Creating comps for client approval