NAKED PIZZA PACKAGING
For a delivery customer, the only tangible touchpoint with the NAKED Pizza brand beyond the pizza itself is the box that it arrives in. With that in mind, NP wanted to pack all the features of the in-store experience – especially customer education and generation of website and social media traffic – into one 18" cardboard square. We achieved this by modeling the pizza boxes after cereal boxes: they're crammed with snippets of information, catch phrases, and interactive elements that encourage customers to "get NAKED*" on social media, even when their pizza is a distant, delicious memory.
NAKEDPIZZA "CEREAL BOX" DESIGN 2011
NAKEDPIZZA "CEREAL BOX" CLOSEUP
PIZZA BOXES READY TO FILL IN PHOENIX, AZ
10" NAKED PIZZA BOX DESIGN
12" NAKED PIZZA BOX DESIGN
14" NAKED PIZZA BOX DESIGN
14" NAKED PIZZA "CEREAL BOX" BACK
INTERACTIVE BOX TOP
Customer-driven social media engagement through interactive pizza box top design.
NAKEDPIZZA BOXES AT PRINCETON PIZZA PARTY