Loyola Loyal Day is a 24-hour online alumni donations drive held every spring to rally grads from across the country to give back to their alma matter in celebration of Loyola's Founders' Day.
The 2017 campaign kicked off on April 12 at Lafayette Square in conjunction with one of YLC's Wednesday at the Square concert events in downtown New Orleans. The promotional push ahead of the launch involved a heavy digital and social media presence and a few print and printable pieces. The full campaign consisted of over 60 individual items, including:
• postcard
• table/tent banners
• digital ads
• homepage, website, and email headers
• static and animated graphics for social media (facebook/twitter)
• snapchat geofilter
• downloadable/printable "shareables" for alumni chapter events
HAPPY BIRTHDAY, LOYOLA!
LOYOLA LOYAL DAY CAMPAIGN
CLIENT
Loyola University New Orleans
Alumni Relations
ROLE
Design
Illustration
Photography
Client Relations
Print Production
SAVE-THE-DATE POSTCARD
SAVE-THE-DATE DIGITAL ADS
SAVE-THE-DATE LOYOLA HOMEPAGE SLIDER A
SAVE-THE-DATE LOYOLA HOMEPAGE SLIDER B
TODAY! LOYOLA HOMEPAGE SLIDER
TODAY! EMAIL HEADER
TODAY! DIGITAL ADS
FACEBOOK/TWITTER PROMO GRAPHIC
FACEBOOK PROFILE PIC
FACEBOOK PROFILE PIC
FACEBOOK SHAREABLE GRAPHIC
FACEBOOK SHAREABLE GRAPHIC
FACEBOOK SHAREABLE GRAPHIC
FACEBOOK SHAREABLE GRAPHIC
FACEBOOK SHAREABLE GRAPHIC
KICKOFF EVENT SNAPCHAT GEOFILTER
PRINTABLES IN USE
THANK YOU! LOYOLA HOMEPAGE SLIDER GIF
THANK YOU! EMAIL HEADER
THANK YOU! FACEBOOK/TWITTER GRAPHIC
BIRTHDAY HATS